Marketing persona “Jeffrey from Oreland”

 

General information
 

• Gender: male

• Age: 24

• Country: Oreland

• Status: single

• Family data: has an older sister and his parents are still together despite they have a lot of fights.

• Educational level: biological student at the university of Oreland

• Profession: last year student

• Social class: they aren’t very rich although his dad had a higher function in the communist regime

 

Goals

 

He wants to discover the world and especially nature. He longs to freedom and wants to feel this freedom in nature between the animals because of the communist regime in his country.

 

Needs

• More freedom

• Nature and animals

Likes

 

• Beards and moustaches

• Sports fan

• Likes animals in general

• Big fan of Metallica

 

Dislikes

 

• He is doubting about the communist regime, especially about the fact that they can’t make their own choices or form their own opinion in public

• Doesn’t like to wear the uniform

• Wants more freedom in general

• Against radioactive waist

 

Lifestyle characteristics

• Lives at the sea border

• Tries to recycle as much a possible

• Studies biological-baboonyloinium

 

Personality characteristics

• Says his own opinion, despite the strict guidelines about freedom of speech

• Enjoys being alone

• Not a materialist